TenCL and VI Group bring CALI CLUB to Vietnam

By AI, Created 11:35 AM UTC, May 20, 2026, /AGP/ – TenCL is opening the first CALI CLUB store in Ho Chi Minh City on May 9 with VI Group, marking the Korean play brand’s first official expansion into Southeast Asia. The launch targets Vietnam’s family entertainment market with a tech-driven play format and plans for more stores ahead.

Why it matters: - TenCL’s Vietnam launch gives CALI CLUB its first foothold outside Korea and starts a broader push into Southeast Asia. - The opening targets Vietnam’s growing family entertainment market, where demand for differentiated play content is rising. - The store is positioned as a new family destination that blends sports-based play, technology and rewards.

What happened: - TenCL and VI Group are officially bringing CALI CLUB to Vietnam. - The first CALI CLUB Vietnam store opens on May 9 on the 5th floor of Vincom Mega Mall Thao Dien in Ho Chi Minh City. - TenCL says the launch is its first official expansion into the Southeast Asian market. - The companies formed a joint venture in Vietnam in 2025 to speed up local expansion.

The details: - CALI CLUB is a K-Play Contents brand that combines sports-based play content with IT technology. - Children wear tag bands at entry and earn points and rewards through the tag system while moving through attractions in the venue. - The format is designed to blend physical activity, game elements and reward mechanics. - TenCL began reviewing CALI CLUB’s Vietnam market potential with VI Group in 2024. - VI Group’s portfolio includes international schools, Galaxy cinemas, Timezone Vietnam, Jump Arena and brands in the culture, entertainment and food-and-beverage sectors. - VI Group saw CALI CLUB’s technology-based infrastructure, game elements and operating model as a fit for Vietnam. - TenCL provides brand content planning, technology systems and operational know-how. - VI Group supports expansion with its local network, real estate infrastructure, investment execution capabilities and entertainment operations experience. - Vincom Mega Mall Thao Dien is a major mixed-use shopping mall in Ho Chi Minh City with strong family visitor traffic. - TenCL already operates multiple CALI CLUB locations in Korea. - CALI CLUB’s model includes a tag system, tier-based rewards, in-store goods, F&B tie-ins and crew-led games.

Between the lines: - TenCL is trying to turn CALI CLUB from a domestic play format into an exportable brand. - VI Group brings local market access and operating experience, which lowers the risk of entering a new country. - The focus on rewards, longer stays and repeat visits suggests the brand is built for recurring revenue, not just one-time admission. - The Vietnamese opening also tests whether Korean-style play content can scale in markets beyond Korea.

What’s next: - The Vietnam store will roll out opening events and experience-based promotions after launch. - TenCL plans to build brand awareness in Vietnam in stages. - The company also plans to open additional stores over time as it expands CALI CLUB across Southeast Asia. - TenCL expects the VI Group partnership to help tailor the operating model to Vietnamese consumers and support future regional growth.

The bottom line: - CALI CLUB’s Vietnam debut is both a market entry and a test case for whether TenCL can turn its K-Play model into a regional brand. - For more information, visit TenCL on Instagram, TenCL on Facebook and CALI CLUB on YouTube.